AI website builders: are they good enough for a business?
AI website builders create a whole site in minutes. What they achieve, where they fall short and when they can actually work for your business.
"Describe your business and get a website in two minutes." Many AI website builders now generate text, images and structure from a single sentence. The result is impressive the first time. The question is whether it helps a business win clients.
What AI website builders do well
- A quick draft. In minutes you have a structure with sections, sample text and photos.
- Structure ideas that help you think about what to say.
- Low entry cost to test something before investing.
Where they fall short
Everything sounds like everyone
AI writes from what it has read, which is what already exists. The result is correct and generic: the same website any business in your sector would have. What makes you different does not appear unless you write it.
Made-up information
It may suggest services you do not offer, years of experience you do not have or fictional testimonials. Publishing that is a trust problem and, depending on the case, a legal one.
Stock or generated photos
Images that look perfect and are not your premises, your team or your work. Visitors notice.
They are still builders
Behind them is usually the same old platform: monthly subscription, website tied to their service and template-level performance. Compared in Wix, Squarespace or a custom website.
When AI website builders can work for you
- You need a temporary page while you prepare the real one.
- Perhaps you are validating an idea and do not know if it will continue.
- You want a base to organise your own text.
When an AI website builder is not enough
- Your website has to build trust: health, professional services, care, education.
- You compete with similar businesses and need to stand out.
- You want specific features: bookings, a synced calendar, calculators, custom forms.
AI as a tool, not a substitute
AI is very useful in the process of making a website: to organise ideas, draft text, review or generate variations. What it cannot replace is knowing what your client needs when they land on your website and designing for that. How to use it for copy: using AI to write website copy.
An honest comparison
An AI builder may cost you €15–30 a month for years. A custom website from Nueva Página costs between €349 and €899 + VAT where applicable, as a one-off payment with no subscriptions, designed for your business and ready for Google and AI. Do the maths with the cost calculator.
If you use an AI website builder, check this
If it helps you get started, go ahead, but do not publish anything without reading all of it. First, delete anything untrue: services you do not offer, invented years of experience or fictional testimonials. Then replace generated photos with real photos of your business, even phone ones.
In addition, make sure the website says what sets you apart, because AI website builders tend to write the same for everyone. Google does not penalise text for being written with AI, but it does demote content with no value; it explains this in its post on Google Search and AI-generated content. Finally, check that the title, description and headings are in place: the list is in what basic SEO includes. Reviewed like this, an AI-built website can be a starting point.
On a related note, you may also find Wix or Squarespace useful.
Frequently asked questions
Does Google penalise AI-made websites?
Not for being made with AI. What it does not like is generic content that adds nothing, which is what these tools tend to produce unless someone works on the output.
Can I use the generated website as a starting point?
Yes, as a draft of structure and text. You can reuse whatever works in the final website.
Is the AI-generated website mine?
It usually lives inside the platform and cannot be exported. Check the terms before investing time in it.
How does a custom website compare in cost with AI website builders?
AI website builders often cost €15–30 a month for years; a Nueva Página custom website costs €349 to €899 + VAT where applicable, paid once. Do the maths in the cost calculator.