Websites by sectorHow to attract new patients to your dental, physio or vet clinic
New patients for your clinic start on Google Maps and decide on your website. What they search for and how to make the first appointment easy.
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Clear ideas to make your website work for you
Plain-English guides on websites for small businesses: what they cost, how to show up on Google and in AI answers, what each sector needs and how to get people to contact you. 90 articles and counting.
- Websites by sector
Websites by sectorHow to attract students to your academy before September
To attract students to an academy, timing matters a lot. When families search, what they check on your website and how to turn a visit into an enrolment.
Websites by sectorHow to book more wedding photography clients
Wedding photography clients search months ahead and compare styles. What your website needs, how to show prices and how to secure the date.
Business and pricingHow to choose a web designer in Córdoba without surprises
Choosing a web designer in Córdoba is easier if you know what to check: real work, a fixed price, what is included, timings and who owns the site.
Websites by sectorHow to fill your holiday rental in the low season with direct bookings
The low season does not have to mean an empty calendar. Your own offers, guests who travel outside summer and direct bookings from your website.
Websites by sectorHow to get clients as an online nutritionist
Working as an online nutritionist opens you to clients everywhere. How to pick a speciality, explain your method, show prices and ease booking.
Websites by sectorHow to get more garage customers without relying on word of mouth
Getting garage customers depends on showing up when someone is in a hurry. Google Maps, guide prices, online booking and reviews that build trust.
Websites by sectorHow to get more restaurant bookings without paying commission
Restaurant bookings through platforms come at a cost. How to take them directly on your website, via WhatsApp and from Google, and how to cut empty tables.
Websites by sectorHow to get more yoga and Pilates students for your classes
Getting yoga and Pilates students depends on being found nearby and making a first class easy. Timetables, trial classes, prices and booking that work.
Websites by sectorHow to get new salon clients for your hair or beauty business
Getting new salon clients goes beyond Instagram: booking at any hour, clear prices, real photos of your work and fewer missed appointments.
Websites by sectorHow to get therapy clients without relying on directories
To get therapy clients, people need to find you and trust you. What to do on Google, on your website and in the first contact, step by step.
Websites by sectorHow to grow an online therapy practice and attract clients
An online therapy practice can reach clients nationwide, but faces more competition. How to stand out, what to explain and how to ease booking.
Business and pricingHow to show photography prices on your website without scaring people off
Publishing photography prices filters enquiries and builds trust. How to present packages, what to include in each one and how to handle extras and booking.
Websites by sectorHow to win law firm clients without paying for directories
Winning law firm clients means answering specific questions before anyone else. Practice areas, first consultation, fees and trust on your website.
Websites by sectorTrust as a therapist online: how to show authority without overdoing it
Trust as a therapist online is shown, not claimed. Which details, texts and signals build it, and which common mistakes quietly take it away.
Business and pricingWebsite cost in Córdoba: real prices for small businesses
Website cost in Córdoba ranges from a few hundred to several thousand euros. What changes the quote, what yearly costs exist and what to ask first.
Websites by sectorWhat holiday apartments in Córdoba need from their website
Holiday apartments in Córdoba compete on Airbnb and Booking.com. How to win direct bookings with your own website: location, languages, seasons and rules.
Websites by sectorWhat restaurants in Córdoba need from their website
Restaurants in Córdoba serve locals and many tourists. What their website needs: an English menu, Google Maps, bookings for busy dates and set menus.
Business and pricingWhy a business in Córdoba needs its own website, even with Instagram
A business in Córdoba can live on Instagram, but misses people who search on Google, Maps or ChatGPT. What your own website adds and why it matters.
Websites by sectorYour restaurant menu online: PDF or web page?
A restaurant menu PDF is handy, but reads badly on phones and Google barely understands it. How to publish it well, with prices, allergens and languages.
Business and pricing10 questions to ask before hiring a web developer
Before hiring a web developer, ask these ten questions. They will save you surprise fees, domains in someone else's name and websites you cannot keep.
Websites by sectorA dental clinic's website: a guide to attracting patients
A dental clinic website has to reassure, inform and make the first visit easy. How to organise it by treatment, what to watch and what to include.
Websites by sectorA photographer's portfolio website: showing your work and winning clients
A photographer portfolio website is your shop window. How to choose what to show, keep it fast with lots of photos and turn visits into booked dates.
Websites by sectorA physiotherapist's website: a guide to attracting patients
A physiotherapist website should answer specific problems and make booking easy. How to organise it, which treatments to highlight and what to include.
Websites by sectorA website for hair salons and beauty centres: more bookings, fewer calls
Your clients want to see prices and your work and book from their phone without calling. What a hair salon or beauty centre website should include.
Websites by sectorA website for restaurants and bars: what your customers really look for
People choosing where to eat want the menu, opening hours, directions and a way to book in seconds on their phone. What a restaurant website should include.
Artificial intelligenceAI website builders: are they good enough for a business?
AI website builders create a whole site in minutes. What they achieve, where they fall short and when they can actually work for your business.
Artificial intelligenceAutomating customer service with AI without losing the personal touch
Customer service with AI for a small business: simple automations that save you hours of repeated messages, and the limits you should not cross.
Google and SEOBing Webmaster Tools and IndexNow: why Bing matters more than you think
Bing Webmaster Tools explained: why AI assistants rely on Bing, how to add your website, what IndexNow is and what to check so Bing indexes your pages.
Design that convertsCalls to action that work on a business website
A good button can double your website's enquiries. How to write clear calls to action, where to place them and which mistakes make them invisible.
Design that convertsColours and fonts: how to choose them for your business website
Colours and fonts say a lot about your business before anyone reads a word. How to choose them so they reflect who you are and stay readable on a phone.
Design that convertsContact forms that people actually fill in
A long or confusing contact form makes clients leave. Which fields to ask for, how to write error messages and how to comply with data protection rules.
Websites by sectorDirect bookings for your holiday rental: how to rely less on the platforms
Direct bookings save you Airbnb and Booking.com commission. How to get them with your own website, keep guests coming back and stop dates clashing.
Web developmentDo you need a CMS (content management system) for your website?
A CMS lets you edit your website yourself, but it comes at a cost. Here is how to decide whether you need one, based on what and how often you will change.
Websites by sectorDoes your local store need an online shop?
Does your local store need an online shop? Logistics, stock and returns cost more than they seem. How to decide whether a shop-window website is enough.
Artificial intelligenceFAQ section on your website: why Google and AI love it
A good FAQ section answers doubts, saves calls and is among what Google and AI understand best. How to choose the questions and write the answers.
Artificial intelligenceGEO: how to get ChatGPT and other AI assistants to recommend your business
More people ask AI instead of searching Google. What GEO is and what a small business can do to be recommended by ChatGPT and other assistants.
Google and SEOGoogle Business Profile: how to get your business on Google Maps
Google Business Profile is free and brings in more local clients than almost anything. How to create, verify and complete it to show up on Google Maps.
Google and SEOGoogle Search Console explained: what it is and how it helps you
Search Console is Google's free tool that tells you how it sees your website. Which reports to look at, what they mean and what to do with them.
Google and SEOH1, H2 and H3: how to organise your website's headings for Google
Headings organise each page for your visitors, for Google and for AI assistants. What an H1 is, how many you need and how H2s and H3s should be arranged.
Business and pricingHow long it takes to build a website (and what delays it)
How long it takes to build a website: realistic timelines, the stages of the process and what you can do so it does not drag on.
Web developmentHow to avoid double bookings across Airbnb, Booking.com and your website
Double bookings happen when two platforms sell the same dates. How calendar sync between Airbnb, Booking.com and your website works, and how to avoid them.
Web developmentHow to choose a good domain name for your business
How to choose a domain for your business: what makes a good name, which extension to pick, where to register it and why it must be in your name.
Google and SEOHow to choose keywords for a small business
You do not need expensive tools to know what your clients search for. How to find keywords for a small business and use them without sounding artificial.
Google and SEOHow to get Google reviews (without cheating)
Google reviews often decide who a client calls and who AI recommends. How to ask for them, when, how to reply and what you must never do.
Google and SEOHow to redesign your website without losing your Google rankings
A redesign without losing rankings is possible: what 301 redirects are, what to check before launch and how to keep an eye on Google afterwards.
Artificial intelligenceHow to use AI to write your website copy
AI website copy saves time, but used badly it all sounds the same. How to get the most from it and what you should never hand over to AI.
Design that convertsHow to write the "about" page of your website
Your About page is one of the most visited and worst written. A simple structure to tell people who you are without boring them, and build trust.
Artificial intelligenceHow to write website copy for Google and AI without sounding like a robot
The copy that works on Google and with AI assistants clearly answers what your customers search for. How to write it without filler or keyword stuffing.
Web developmentHTTPS and SSL certificates explained for small businesses
If your website shows as "Not secure", you lose clients and rankings. Here is what HTTPS is, what the SSL certificate does and why today it should be free.
Google and SEOI have just launched my website: when will my new website show on Google?
A new website does not appear on Google within minutes. What happens in the first weeks, how to check whether Google has it and what speeds it up.
Google and SEOImage alt text: how to describe the photos on your website
Alt text describes each photo for people who cannot see it, for Google Images and for AI assistants. How to write it well and when to leave it empty.
Google and SEOIs a blog worth it on your business website?
A business blog can bring in clients for years or sit abandoned. How to decide whether you need one, what to write and how often to publish.
Artificial intelligenceIs a chatbot worth it on a small business website?
Is a chatbot for a small business website worth it? When AI chatbots really help, when they get in the way and which simpler alternatives work better.
Design that convertsLanding page or full website: which one does your business need?
A landing page can be enough, or it can fall short. How it differs from a full website, when each option makes sense and how to grow from one to the other.
Web developmentLink previews: how your website looks when shared on WhatsApp and social media
A link preview is the card with title, text and image that appears when you share your website. Where it comes from, why it fails and how to fix it.
Google and SEOLocal SEO: a practical guide to being found in your area
If your clients are nearby, local SEO is what you need. Which factors count, what to do on and off your website, and the mistakes that hold you back.
Business and pricingNo-shows: how to reduce missed appointments with your website
Every missed appointment is an hour you could have given to someone else. Why it happens and what helps, both on your website and in how you work.
Google and SEOOne page per service: why it helps people find you
One page per service makes you visible in far more searches than a single services page. Why each service deserves its own page and how to organise them.
Business and pricingOnline booking: the benefits for appointment-based businesses
Online booking benefits for appointment-based businesses: fewer calls, bookings at any hour and fewer no-shows. What a good system should include.
Design that convertsPhotos for your website: how to get good images without spending much
Photos for your website: how to shoot them well on a phone, when to hire a photographer and how to prepare them so they build trust and load fast.
Design that convertsResponsive websites: why mobile comes first for your business
Most of your clients will see you on a phone. Here is what a responsive website is, what goes wrong on many sites and how to check yours in five minutes.
Design that convertsShould you show prices on your website? Benefits, fears and how to do it
Should you show prices on your website? Why it usually brings better customers despite the fears, and how to do it when your prices vary.
Google and SEOSitemap and robots.txt: your website's map and house rules for Google
The sitemap tells Google which pages your website has; robots.txt says what it may visit. What they are and the mistakes that keep a site off Google.
Google and SEOStructured data (schema.org) explained for small businesses
Structured data tells Google and AI, without ambiguity, who you are, what you offer and what it costs. What it is and what is worth marking up.
Design that convertsTestimonials on your website: how to use them to build trust
What your customers say convinces more than what you say. How to get good testimonials, how to present them on your website and what to avoid.
Business and pricingThe legal pages a business website needs in Europe
Legal notice, privacy policy, cookies and terms: the legal pages a business website in Europe needs, what they say and how to avoid the cookie banner.
Design that convertsThe WhatsApp button on your website: how to do it right
A well-placed WhatsApp button can become your main source of enquiries. How to add one with a prefilled message, without getting in the way of your website.
Business and pricingThe yearly cost of running a website (real costs)
The yearly cost of running a website: domain, hosting, licences and maintenance. A breakdown of real costs and how to avoid fees you do not need.
Google and SEOTitle and meta description: the first thing customers see on Google
The title and meta description are what people see on Google before they visit. How to write them so searchers choose you over the next result.
Design that convertsWeb accessibility: what it is and why it matters to your business
Web accessibility for small businesses: who it helps, what European rules require and the simple fixes that let anyone use your website.
Google and SEOWebsite not showing on Google? 10 causes and how to fix them
Website not showing on Google? The most common causes, from Google not knowing it exists to it not answering what people actually search for.
Business and pricingWebsite or social media: why Instagram is not enough for your business
Website vs social media: Instagram is a great shop window, but it is not yours and Google does not show it. What a website does that social media cannot.
Web developmentWebsite speed: why it matters and how to measure it
Website speed decides whether a client stays or leaves. What Core Web Vitals are, how to measure your website for free and what usually slows it down.
Websites by sectorWebsites for academies, schools and private tutors: how to fill classes
A website for tutors and schools must show courses, timetables and prices clearly, because families compare on their phones at enrolment time. Here is how.
Websites by sectorWebsites for car repair garages: what yours needs to get calls
A garage website must make clear what you do, where you are and what the usual jobs cost. What to include so drivers find you, trust you and book.
Websites by sectorWebsites for lawyers and accountants: building trust and getting enquiries
A website for lawyers and accountants earns trust before the first consultation. How to present practice areas, fees, the team and contact options.
Websites by sectorWebsites for nutritionists and dietitians: what to include to win clients
People looking for a nutritionist want to know how you work, whether you see clients online and the cost. What your website needs to fill your diary.
Websites by sectorWebsites for personal trainers and yoga or Pilates studios
A website for personal trainers and yoga or Pilates studios must show timetables, prices and who you are. What it needs to fill sessions and classes.
Websites by sectorWebsites for vet clinics: what builds trust and gets appointments
People looking for a vet may have an emergency or just a vaccination due. What a veterinary clinic website needs to serve both, quickly.
Design that convertsWhat a business home page needs
You have a few seconds for visitors to understand what you do and want to stay. The list of what a business home page cannot do without.
Websites by sectorWhat a psychologist's or therapist's website should include
A psychologist website must inform and, above all, convey trust. Which sections it needs, how to talk about fees and what to watch on privacy.
Web developmentWhat a static website is and why it is faster and more secure
A static website serves pages that are already built, with no database or plugins. What that means, why it suits small businesses and when it does not.
Google and SEOWhat basic SEO should include on a new website
A new website should launch ready for Google and AI. Point by point, what basic SEO includes, what each part does and how to check your site has it.
Artificial intelligenceWhat llms.txt is and whether your website needs one
llms.txt is a file that summarises your website for AI. Here is what it is, what it should contain, what it does not do and how to create yours.
Business and pricingWhat to prepare before ordering your website so it is done fast and well
Before ordering a website, get your copy, photos and a few decisions ready. What to prepare so it is done fast and well, and what you do not need.
Web developmentWhat web hosting is and how much it should cost you
Web hosting is where your website lives. The types available, what each one costs and why a small business website can often be hosted for free.
Web developmentWhy WordPress sites get hacked (and how to avoid it)
Strange products, spam links or a site that goes down: signs of a hacked WordPress site. Why it happens, how to spot it and how to prevent it.
Web developmentWix, Squarespace or a custom website: what is really worth it
Wix or Squarespace promise a website in an afternoon. What they really cost, where they fall short and when a custom website is worth paying for.
Web developmentWordPress or a custom website: which one makes sense for your business
WordPress or a custom website? A plain comparison of cost, security, speed and maintenance so you know which really suits a small business.
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