Websites for lawyers and accountants: building trust and getting enquiries

People looking for a lawyer, an accountant or a tax adviser usually have a specific worry: a dismissal, an inheritance, their tax return, starting a business. They arrive with questions and some fear of what it will cost. A website for lawyers and accountants has to convey competence and, at the same time, approachability: the feeling that you will understand them.

Organise by problems, not just areas

"Employment law" is your term; the client searches "I've been dismissed, what do I do?". Combine both:

• One page per practice area.
• Within each, the most common cases explained in plain language.

What builds trust on a website for lawyers

• Who is behind it: professionals with photo, training and registration.
• Concrete experience: the kinds of matters you handle, without promising outcomes.
• How you work: first consultation, how you quote, usual timelines.
• Clear details: address, hours, phone and email.
• Languages: if you serve international clients or expats, say which languages you work in.

Fees on a website for lawyers

Many firms do not publish prices because every case is different. But some guidance helps a lot:

• The fee for a first consultation (or whether it is free).
• Fixed-fee services: tax returns, registering as self-employed, company formation…
• How you calculate the rest: hourly, per matter, percentage.

It removes the "I won't call because I don't know what it'll cost me" barrier.

Contact without barriers

• A short form: name, contact and a brief "how can we help?".
• Option to book an appointment or a call.
• WhatsApp, if you use it.

Content that brings clients to a lawyer's website

People search legal and tax questions constantly: "deadline to claim unfair dismissal", "what expenses can a freelancer deduct". A clear article on what you get asked most can bring enquiries for years and shows you know your field. How to decide: is a business blog worth it?.

Be careful with

• Promising results: besides not being credible, it clashes with professional rules.
• Your own legal pages: in a firm, more than anywhere. Overview in legal pages for a business website.
• Technical language clients do not understand.

What a website for lawyers costs

A firm's website with several practice areas fits the Professional plan (up to 5 pages). If you need more pages, I quote it bespoke. See it in the cost calculator.

Questions a lawyer's website should answer

Before calling a firm, people want to know three things. Do you handle my kind of matter? What will it cost to start? What is the first consultation like? If a lawyer's website answers that clearly, people call with less fear and the consultation is more useful for both sides. In addition, those are the questions people type into Google and ChatGPT.

That is why each practice area should have its own FAQs, with careful but concrete answers. For example: "The first consultation lasts 45 minutes and costs €50, deducted if you instruct us". Always check your professional rules; in England and Wales, for instance, the Solicitors Regulation Authority sets them. To write the answers well, read FAQs on your website. A question answered in writing is a consultation that starts with trust.

If you work in a similar sector, the guides to a website for tutors and a photographer portfolio website may also help.

Frequently asked questions

Should I publish fees?

At least for standard services and the first consultation. For the rest, explain how you quote.

A page per area or per service?

One per important area, with the most searched services inside. If people search a specific service a lot, it deserves its own page.

Can I mention cases won?

Carefully, without client details and respecting professional rules. Better to describe types of matters than "success stories".

How much is a website for a small firm?

With several practice areas it fits the Nueva Página Professional plan, €499 + VAT where applicable as a one-off payment. See how much a website costs.