Websites for academies, schools and private tutors: how to fill classes

At the start of each school year, and every new term, many families and students compare academies on their phones, often at night. They want to know which courses there are, for which age or level, at what times and how much they cost. The academy or tutor whose website makes it easy gets the place.

Organise a school or tutor website by course

• One section or page per type of course: languages by level, tutoring by stage, music by instrument, exam preparation by exam.
• For each course: who it is for, level, timetable, students per group, price and how to enrol.
• Official exams: if you prepare for Cambridge, IELTS, DELE or national exams, give them their own space; they are searched for a lot.

What gives families confidence in a tutor's website

• Who teaches: training and experience, with a photo.
• How you work: small groups, progress tracking, communication with families.
• Real photos of the classrooms.
• Reviews from students and families, with permission.

Make enrolling easy

• A form to request a place or information, short.
• A trial class with online booking, if you offer one. It works very well for deciding.
• WhatsApp with a prefilled message.
• Visible prices, even if indicative.

A website for private tutors

If you teach on your own, a simple one-page website is enough: what you teach, to whom, how (in person or online), availability, hourly rate and contact. In fact, that alone sets you apart from those who only have a listing on a tutoring platform.

Online and international

Besides, if you teach online, you can reach students in other cities or countries. In that case, state your time zone, the platform you use and which languages you teach in.

Being found

• Google Business Profile with the right category.
• A page per important course ("English classes for kids in [your city]").
• Also, a few useful articles: "how to prepare for B2 in six months", "what to do if your child fails maths". How to decide: is a business blog worth it?.

What a website for tutors and schools costs

On the website for academies and schools page you will find the plans, at a fixed price and one-off payment, including the option to book trial classes online.

Questions a website for tutors should answer

Families tend to ask the same things at the start of every year. Are there places at my child's level? How many students per group? Can we try a class? What happens if we stop halfway? If your website answers that, you get fewer repeated calls and more place requests. In addition, those are exactly the questions people type into Google and ChatGPT.

That is why every course page should have its own FAQs, with short answers and concrete facts. For example: "Groups of six students at most, with a free trial class". Bear in mind privacy if a form collects children's details; in the UK, for instance, the Information Commissioner's Office publishes specific guidance. To write the answers, read FAQs on your website. A school that answers before people ask comes across as organised.

If you work in a similar sector, the guides to a photographer portfolio website and a dental clinic website may also help.

Frequently asked questions

Should I publish course prices?

Yes, at least indicative ones. Families compare, and those who cannot see prices usually ask the next academy.

Do students need to enrol online?

A request-a-place form is usually enough; final enrolment can happen in person.

Do I update the website every year?

Timetables and prices, yes. Ideally the website is set up so they are easy to change.

Can families book trial classes on the website?

Yes. With the Nueva Página Online booking plan they choose a day and time and get an email confirmation. See the website for academies page.