A website for hair salons and beauty centres: more bookings, fewer calls
Your clients want to see prices and your work and book from their phone without calling. What a hair salon or beauty centre website should include.
In a hair salon or beauty centre, the phone rings just when your hands are busy. And people who cannot get an appointment first time often try somewhere else. A good hair salon website answers the three things you get asked most (prices, availability and what your work is like) without you putting down the scissors.
What clients look for on a hair salon website
Services with prices
Cuts, colour, highlights, treatments, manicures, waxing… With a price or a "from". It is the first thing people look at and what they ask most on WhatsApp.
Your work in photos
A gallery of your cuts, styles, nails or treatments. It is what convinces people who do not know you yet. Real photos, good light, your own work.
Booking without calling
A calendar with your free slots where clients choose a service, day and time and get an email confirmation. You manage it from a dashboard. More in online booking benefits.
Where you are and when you open
Address with a map, up-to-date hours and WhatsApp at hand.
Instagram and your hair salon website, together
While your Instagram shows the day-to-day, your website closes the booking. That is why the link in your bio should go straight to booking, not to a generic home page. Compared in website or social media.
Save on fees
Many booking apps charge a monthly fee or commission per booking, and show your competitors in the same app. By contrast, having bookings on your own website can be a one-off payment, and the client stays with you.
Getting your hair salon website found locally
- Google Business Profile with photos, hours and services.
- Reviews: ask when the client looks in the mirror and smiles. Ideas in how to get Google reviews.
- Your neighbourhood and city on the home page, naturally.
Details that make a difference
- Length of each service, so the diary works out.
- A clear cancellation policy.
- If several stylists work there, the option to choose who.
- Products you use or sell, if they set you apart.
What a hair salon website costs
On the website for hair and beauty salons page you will find the plans, from one page with services and prices to a website with online booking, at a fixed price and one-off payment.
Which photos to put on a hair salon website
In beauty, photos sell more than any text. Show your real work: cuts, colour, styling, nails or treatments, in good light and against a clean background. In addition, one or two photos of the salon and the team help new clients know where they are going and who will look after them. Ten good photos beat fifty similar ones.
Just get written permission from anyone who appears, especially if their face is recognisable. The European Commission's data protection overview treats a person's image as personal data. And before uploading, shrink the photos so the website loads fast: see photos for your website. Your work, well shown, is your best advert.
If you work in a similar sector, the guides to a restaurant website and a garage website may also help.
Frequently asked questions
Do I have to publish all prices?
The main ones, at least with a "from". Very personalised services can say "after consultation".
Will older clients book online?
Some will keep calling, and that is fine. Online booking does not remove the phone; it frees up part of the calls.
Does it work for a barber shop or nail salon?
Yes, for any beauty business that works by appointment.
Can clients book from the website without calling?
Yes. With the Nueva Página Online booking plan they choose a service, day and time and get an email confirmation. See the website for hair and beauty salons page.