What a psychologist's or therapist's website should include
A psychologist website must inform and, above all, convey trust. Which sections it needs, how to talk about fees and what to watch on privacy.
Looking for a psychologist is not like looking for a plumber. The person is often going through a hard time, reads several websites carefully and is looking for something hard to measure: the feeling that with you they will be in a safe space. A psychologist's website has to inform, but above all it has to convey that trust.
What a psychologist website must include
Who you help and with what
Your areas (anxiety, couples, trauma, teenagers, grief…) explained in language someone who is not a psychologist understands. "When anxiety keeps you from sleeping or concentrating" beats "Generalised anxiety disorders".
Your approach, without jargon
EMDR, CBT, IFS, systemic therapy… Explain what it means for the client: what sessions are like, what they will actually do.
Who you are
A real photo, training, professional registration and accreditation. Besides, in health professions, these details are very reassuring.
What sessions are like
Length, typical frequency, whether you see clients in person, online or both, how video sessions work. If you work online with clients in other countries, mention time zones and languages.
Fees
In fact, it is one of the things people look for most and find hardest to ask. That is why publishing your session fee (or a range) removes a huge barrier.
How to book
A short form, WhatsApp and, if you like, a booking calendar. The first call is hard; offer options that do not require talking.
FAQs
How many sessions will I need? Is it confidential? What happens in the first session? Do you see minors? That way, answering these reduces the anxiety of taking the step.
What to be careful with on a psychologist website
- Privacy: the form should ask for the minimum. Do not ask people to describe their problem in detail in writing; "tell me briefly what brings you here" is enough.
- Promises: no "guaranteed results" and no testimonials with identifiable health details. Likewise, health advertising has its own rules; check those of your professional body.
- Tone: warm without being saccharine, professional without being cold.
Getting a psychologist website found
- One page per important speciality.
- A complete Google Business Profile, even if you only work online (as a service-area business).
- Professional and practice details marked up for Google.
Real psychologist website examples
I designed the website of a psychologist in Córdoba (Spain) who sees clients in person and online and one for an online psychology centre. On the website for psychologists page you will find what each plan includes and what it costs.
First contact: how a psychologist website makes it easy
Writing to a psychologist for the first time is hard. So the website should offer several ways in, none of them intimidating: a three-field form, WhatsApp with a message already written and, if you like, a calendar to book a short first call. It also helps to say what happens next: when you reply and what that first conversation will be like.
On the other hand, be careful about what you ask for in writing. A name, a way to get in touch and one line about what brings them is enough; the rest is better in session. For professional and advertising standards, the British Psychological Society is one example of a professional body; check the one in your country. And if you want clients to book without talking first, read about online booking benefits. The easier the first step, the sooner people who need you arrive.
If you work in a similar sector, the guides to a website for nutritionists and a website for vet clinics may also help.
Frequently asked questions
Should I publish my fees?
I recommend it: it is one of the main questions and publishing fees filters enquiries and builds trust.
Can I include client testimonials?
Very carefully: with explicit consent, no identifiable health information and in line with your professional code.
Does a psychologist website need online booking?
It is not essential. Many psychologists prefer a first call; others appreciate clients being able to book without talking. Both can be combined.
How much is a psychologist website?
At Nueva Página, from €349 + VAT where applicable as a one-off payment, and €599 with online booking. See the website for psychologists page.